EVERYTHING IS POLITICAL


Including coaching. So much of modern coaching is steeped in neoliberal self-help culture—where everything becomes a mindset issue, and success is framed as a solo pursuit.

I'm not here to help you optimize your life so you can perform better under capitalism. I'm here to help you remember what you want—and support you in designing a life that makes sense on your terms, not someone else's metric of success. Because the pressure to hustle harder, stay positive, and monetize your joy didn't start with you. The self-help vortex loves to individualize what's actually systemic: burnout, confusion, grief, desire.

As a white, queer artist with a decade of experience in the corporate world, I bring both lived experience and critical awareness into the coaching space. I've navigated student debt, power differentials, identity questions, and the tension between survival and self-expression.

I don’t pretend to have it all figured out—I'm constantly learning, unlearning, and interrogating my own position and privilege within the systems we're all swimming in. My approach is rooted in humility, curiosity, and a deep respect for your lived experience.

NASCENT SPIRAL is Erica Bech’s coaching practice for creatives navigating reinvention.
  
© ERICA BECH 2025 Email
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For reinvention as a creative process:
Designing Your Life by Bill Burnett & Dave Evans

For reconnecting with your creative identity:
The Artist's Way by Julia Cameron

For conversations that honor complexity:
On Being with Krista Tippett

Site Full Video: Powers of Ten™ (1977)
Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways.