WORK
WITH ME


Maybe you’re the art director who can brief It’s Nice That worthy brilliance but hasn’t touched your own curiosity—or one of those 50 blank sketchbooks—in months. The designer whose favorite ideas get sanded down in a 47-comment Figma thread. The creative lead who finally got the title, the comp, the team, the dream SSENSE haul… and is quietly wondering why it still feels like you’re living someone else’s life.

You’re not tired because you’re “burnt out.” You’re tired because you’ve been shape-shifting for years... calibrating to clients, pleasing stakeholders, editing yourself to fit the brand-deck version of you.

Nothing is wrong with you. You’re not ungrateful. You’re not losing your edge. You’re just outgrowing the LinkedIn template of a story you built your career on.

Here’s the real truth: the creative pivot isn’t a meltdown or a midlife crisis. (But if the drama ignites the main character energy you need to finally do something? Go off.) It's the moment the Girlboss mask stops fitting. It's the quiet, holy discomfort of realizing the work you do and the person you are have stopped matching—and something in you refuses to keep performing.

That isn’t failure.
That’s the beginning.
A portal (fr!), not a problem.

This is the work we do together.

Not fixing you. Not optimizing you into a slightly better-performing version of the same character. But designing a life where the person you are at work and the person you are at home—in your actual apartment, not your Zoom background—finally get to be the same species.
NASCENT SPIRAL is devoted to creative aliveness
 
© ERICA BECH 2025
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RESOURCES

For  reinvention as a creative process:
Designing Your Life by Bill Burnett & Dave Evans

For reconnecting with your creative identity:
The Artist's Way by Julia Cameron

For conversations that honor complexity:
On Being with Krista Tippett

Site Full Video: Powers of Ten™ (1977)

Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways.