HIRING A COACH


Let's name it: there's a lot of coaching out there. Some of it's deep, rigorous, and genuinely transformative. Some of it is not.

Coaching is still an unregulated industry. Anyone can call themselves a coach, whether they're trained or not. That doesn't mean all uncertified folks are unhelpful—but it does mean you should be discerning.

Here’s what I want you to know:
  • I’m working towards my certification through the International Coaching Federation (ICF)—the gold standard in coaching ethics, methodology, and continuing education.
  • I’ve trained in core coaching competencies through Berkeley Haas Executive Coaching program with reflective supervision.
  • I also work with my own coach and therapist.

You are the expert of your life. My role is to help you hear yourself more clearly—and walk with you as you create what's next.

I'm not a licensed therapist. Coaching is not a replacement for therapy—but it can be a powerful companion to it.

NASCENT SPIRAL is Erica Bech’s coaching practice for creatives navigating reinvention.
  
© ERICA BECH 2025 Email
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For reinvention as a creative process:
Designing Your Life by Bill Burnett & Dave Evans

For reconnecting with your creative identity:
The Artist's Way by Julia Cameron

For conversations that honor complexity:
On Being with Krista Tippett

Site Full Video: Powers of Ten™ (1977)
Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways.