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YOU ARE HERE [THE MESSY MIDDLE]



You try to logic your way through it. Maybe a new client. Maybe The Artist’s Way.  Maybe an Instagrammable trip that gaslights you into thinking you’re fine. Still, something in you wants a full-system reboot.

This is the part no one talks about: the free-fall between identities. Where ambition clashes with honesty. Where you realize growth might look less like scaling and more like shedding.

Most people rush this phase. We study it.
Because that discomfort? It’s raw data! The material of reinvention.