WHAT ACTUALLY SHIFTS


You stop pretending the plan is working
Most people think they need a better strategy. What they actually need is permission to admit the current one is killing them softly. You stop white-knuckling through the next milestone and start asking the question you’ve been avoiding: what if I just... didn’t?

You remember what wanting feels like
Not the impressive wants—the ones that look good in a LinkedIn post or make your parents exhale in relief. The weird, specific, alive ones. The ones that make you feel 19 again in the best way, before you learned to pre-edit your desires for palatability.

You stop waiting for a signal that’s never coming
The title, the timing, the right moment, the MFA you don’t actually want—revealed as elaborate stalling tactics. You learn to self-elect. To say “I'm doing this now” before the imposter syndrome has filed its full report.

Your creativity comes back as aliveness, not output
Not another deck. Not optimized content. Not something you’d put in a portfolio. Curiosity. Obsession. That juicy, possessive I have to make this feeling you haven’t felt since you were torrenting music at 2 a.m. and launching a niche Tumblr that made sense only to you.

You start designing your life instead of performing it
Autopilot shuts off! You stop making choices for the person you were five years ago—the one who thought this was the ~dream~. You start making them for who you’re becoming, even if that person doesn’t have a LinkedIn headline yet.
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NASCENT SPIRAL is devoted to creative aliveness
 
© ERICA BECH 2025
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RESOURCES

For reinvention as a creative process:
Designing Your Life by Bill Burnett & Dave Evans

For reconnecting with your creative identity:
The Artist's Way by Julia Cameron

For conversations that honor complexity:
On Being with Krista Tippett

Site Full Video: Powers of Ten™ (1977)

Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways.