WHO THIS IS FOR


I coach creative professionals who are in transition—burned out, lit up, or somewhere in the dissociative middle where you’re refreshing job boards but not actually reading anything.

Maybe you’ve considered an MFA you don’t actually want. Maybe you’re Googling “creative retreat New Mexico” at 2 a.m. Maybe you’re using PTO not for vacation but for lying very still and remembering what it feels like to want something.

I work with creative leaders, visionaries, and multi-hyphenates who are building something of their own or shaping culture within companies, brands, and agencies like:




These are the kinds of people I love to work with:

  • Deep feelers with sharp minds who’ve been told to “just be more strategic” so many times they’ve started to believe feeling things is a liability
  • Passionate but stuck—like you’re revving the engine in neutral
  • Craving change but allergic to the kind of advice that starts with “just” (just quit, just start, just follow your passion)
  • Burned out not from doing too much, but from doing work that doesn’t matter to you while pretending it does
  • Haunted by “shoulds” and ruled by inner critics who sound suspiciously like every creative director you’ve ever had
  • Longing for more meaning, clarity, and the radical luxury of space to breathe without it being a “self-care Sunday”


They come to coaching for:

  • Reconnecting with their creative spark—the one that existed before it became a line item in a scope of work
  • Navigating transitions that don’t fit neatly into a LinkedIn announcement (career, identity, leadership, what it means to be alive)
  • Making bold decisions from a grounded, values-aligned place—not a panic spiral or a vision board
  • Redefining success on terms that don’t require performing someone else’s version of “made it”
  • Getting unstuck and moving forward—not in the hustle-culture way, but in the I-actually-want-to-be-alive-for-this way
NASCENT SPIRAL is devoted to creative aliveness
 
© ERICA BECH 2025
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RESOURCES

For  reinvention as a creative process:
Designing Your Life by Bill Burnett & Dave Evans

For reconnecting with your creative identity:
The Artist's Way by Julia Cameron

For conversations that honor complexity:
On Being with Krista Tippett

Site Full Video: Powers of Ten™ (1977)

Coaching, like Powers of Ten, is an adventure in perspective. This short film by Charles and Ray Eames zooms out by powers of ten, shifting our view from a picnic in Chicago to the outer edges of the cosmos—and then back in, all the way to a single proton. It’s a perfect metaphor for the coaching process: expanding and contracting our lens, discovering new patterns, and seeing the familiar in new ways.