🌀
LINKEDIN CALLED:
IT WANTS IT’S LINEAR CAREER PATH BACK.
3-month creative coaching partnership for ambitious creative misfits!
STEP ONE: CALL YOURSELF OUT
Calling all writers, producers, designers, creative directors: it’s time to reimagine what comes next on your uniquely squiggly path. You’ve done everything right: the titles, the awards, the late nights. But lately, something’s off.
Meet the usual archetypes of creative discontent:
① THE MODEL CREATIVE
Maybe you even made a certain 30 Under 30 list... that glittering participation medal of late capitalism. Your parents can finally explain what you do to the neighbors (“something with design and brands!”). You’ve got the nice title, the glowing portfolio, and a headshot with the LinkedIn Premium badge of honor.
You skip date night to finish a deck that no one will remember next quarter. You reward yourself with oat-milk lattes and an SSENSE haul your salary can comfortably support (because if you’re going to spiral, you may as well do it in private sale Margiela).
You’re not ungrateful. You’re just quietly miserable in a beautiful, adult way. You’ve mastered the system, and the system loves you for it. But every time you open a FigJam, something inside you whispers: What would I make if I didn’t need it to be good?
You know the answer lives somewhere beyond Cringe Mountain, that humiliating climb toward sincerity and risk, where you might make something honest, or worse, uncool. You want to go there. You just wish someone else would go first.
You make everything you touch
look effortless.
SIGNATURE MOVE
Over-functioning with a smile.
WEAKNESS
Confusing approval for purpose.
SECRET DESIRE
To make something selfish, a project just for you.
UNHELPFUL COPING
Buying nice pens and notebooks to write ideas you’ll never let yourself start.
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② THE CREATIVE ON FIRE (IN THE BAD WAY)
Now, you’re the dependable visionary. The one who can translate chaos into clarity, who knows how to sell magic to executives. You still love the work (in theory) but lately the spark smells like a burnt Doordash order that the company covered as a thank you for another late one. Your brain is a Google Docs factory. Your heart feels like your screenshots folder.
You keep telling yourself it’s just a “busy season,” but every season seems to bloom from the same root: overextension. You can sense the joy leak but can’t quite locate it. You fantasize about finishing (or starting again) The Artist’s Way or finally taking that longer-than-a-weekend vacation, but who has the time to rest when the brand depends on you?!
You can see possibility where
others see problems.
SIGNATURE MOVE
“It’s fine, I’ll just do it myself.” (It’s not fine.)
WEAKNESS
Mistaking exhaustion for lack of talent.
SECRET DESIRE
To finish The Artist’s Way
(or finally take PTO).
UNHELPFUL COPING
Scrolling and saving inspiration instead of making anything.
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③ THE CLOSET POLYMATH
Your curiosity doesn’t want a lane... it wants a labyrinth. You’ve got secret side projects, pseudonyms, dream URLs. You tell yourself you just need to focus, pick a direction, be serious for once. But the truth is: your seriousness is curiosity. You were built for range.
Still, you hesitate. You scroll. You watch others leap while you sort concepts into enigmatic Are.na channels. You keep waiting for clarity, but clarity only arrives after the jump.
You’re a natural synthesizer: your ideas connect worlds.
SIGNATURE MOVE
Secret side projects no one knows about.
WEAKNESS
Waiting for a “perfect plan” before beginning.
SECRET DESIRE
To delete your Linkedin entirely, open a shop, and start a Substack.
UNHELPFUL COPING
Redesigning your portfolio instead of your life.
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④ THE POST-AMBITION PROFESSIONAL
You’ve made it. The title looks great on paper; the paycheck’s good enough that you almost believe it’s worth it. You know how to play leader— calm in crisis, fluent in “alignment,” emotionally literate enough to make strategy feel spiritual. People say you “have presence,” but mostly you just have excellent lighting and the ability to summarize other people’s ideas in a confident tone.
You used to chase ambition like oxygen—the kind you’d gulp on a late-night bike ride home, Kids by MGMT in your ears, convinced that “making it” as a creative would feel like this forever. It doesn’t. Now it’s the same song in a company-paid Uber, the city still spinning, but the rush long gone. You fantasize about deactivating everything—Slack, LinkedIn, your entire digital footprint—and disappearing just long enough for people to start rumors. Then quietly resurfacing with a new name and a side project without an Instagram presence.
You’re craving ground. Dirt. No, not Burning Man...just a little honest mess. A plan that can’t be bullet-pointed. You want to build something with your hands that no one will ask you to present about later.
Making leadership look like friendship
SIGNATURE MOVE
Saying “no worries!” while triaging twelve worries.
WEAKNESS
Mistaking control for freedom.
SECRET DESIRE
Camera off...and to build something so small it doesn’t need strategy.
UNHELPFUL COPING
Accepting one more project so you don’t have to feel how done you are.
Feel seen? Called out? Sorry....not sorry. Whichever role you’re playing, you’re not broken—you’re just evolving! And your next chapter deserves the same creative energy you’ve given everything else.
HI! I’M ERICA.
I’m a coach, creative director, designer, and founder who moves between worlds (and who has moved between all four of the listed archetypes tbqh...) I help brilliant weirdos make cool things, ask better questions, and reconnect with what lights them up.
After a decade+ in design and marketing, I got really good at chasing the next thing— the project, the title, the cross-country move, the proof. Eventually, I started to wonder what it was all for! That’s when I began to question the climb and follow my own nascent spiral.
You can read even more about me here
THE COACHING PROCESS
...is kinda magical. And deeply creative!
Coaching meets you where you are—and helps you get where you want to go, even if you don’t fully know what that looks like yet. The benefits unfold in layers, often starting with clarity and deepening into something much bigger: transformation. Each session is a confidential, judgement-free container for transformation. Here’s what it typically looks like:
WHAT WE’LL DO TOGETHER:
What do you want to walk away with? Let’s name it. You’ll set a big goal for the coaching partnership, and micro goals at each session along the way.
② Explore Deeply
Each session we untangle your thoughts, name what’s true, and identify what’s in the way. Exploration can happen through conversation, or visually in a FigJam. No limits!
③ Shift the Lens
I offer reflections, intuitive questions, and challenge assumptions to help you see differently. Sometimes I will pull out Brian Eno’s Oblique Strategies deck and we’ll play with divination...if that’s your jam!
④ Make it Real
We define clear, values-aligned action steps—no fluff, no vague “just manifest it” stuff. And, I’ll hold you accountable!
Between Sessions: You’ll implement, reflect, and keep the momentum going. Assessments, check-ins, and nudges available as needed.
“
I've described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can't actually engage with that in an authentic way.Our coaching sessions feel like we're in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier...”
Julie, Designer @ BUCK
WORKING TOGETHER
My coaching style is born from years of navigating creative work, reinvention, and big questions about purpose. It’s a blend of structure and intuition, collaborative in nature, and designed to support deep inquiry, self-trust, and your most aligned next moves.
HEART-CENTERED CURIOSITY
My top priority is creating a safe, judgment-free space where you can explore your thoughts, feelings, and experiences with curiosity and play. Together, we’ll foster a sense of openness that invites growth and discovery.
AUTHENTICITY HYPE MAN
Bring your weird—I’ll bring mine too. I’m here to support you in showing up as your truest, boldest self. Our sessions are a space to tackle anything, from career milestones to diving into the deeper questions of purpose and meaning.
NON-DIRECTIVE INQUIRY
You lead the process; I guide with reflective questions rather than advice. Think of me as a mirror, helping you uncover insights you didn’t realize were already there. This approach empowers you to shape your own answers, build autonomy, and strengthen your self-trust.
DEEP, CREATIVE, & FUN
Going deep doesn’t have to feel heavy. Let’s experiment, play, and laugh along the way. I’ll bring in tools like visual mapping, creative journaling, or hands-on exercises to keep the process engaging and energizing.
“
Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”Jordan, Art Director + Illustrator
THE QUARTERLY COACHING PARTNERSHIP
What’s included:
- Eight 60-minute 1:1 Zoom sessions completed over 3 months
- We start weekly for the first month and move to bi-weekly over the next 2 months
- Optional in-between email/voice/text check-ins
- Personalized exercises, prompts, and deep-dive reflections
Standard: $2500
Access: $2000
What is tiered pricing?
How tiered pricing works
I work with a limited amount of clients each quarter to keep the work deep and focused.
Payment plan options are available.
Q1: January-March 2026 [applications open]
Q2: April-June 2026 [waitlist]
Q3: July-September 2026 [waitlist]
Q4: October-December 2026 [waitlist]
I offer one complimentary session to give you a feel for what it’s like working together and to see if we’re a good match.
WHO I WORK WITH
I coach creative professionals who are in transition: burned out, lit up, or somehere in between. I work with creative leaders, visionaries, and multi-hyphenates—whether they’re building something of their own or shaping culture within companies, brands, and agencies like...
- Deep feelers with sharp minds
- Passionate but stuck
- Craving change, but not sure where to start
- Burned out from from being bored, to doing it all, all the time
- Haunted by “shoulds” and ruled by inner critics
- Longing for more meaning, clarity, and space to breathe
- Reconnecting with their creative spark
- Navigating transitions—career, identity, leadership, life
- Making bold decisions from a grounded, values-aligned place
- Redefining success and designing a work-life that actually fits
- Getting unstuck and moving forward—on their own terms
“
I’d never tried coaching before and honestly it didn’t even occur to me since I have a therapist. I signed up for a digital retreat, tried a free session, and was blown away! Erica is someone who really gets artists and creatives, who can help you explore how to support or push yourself.” Molly, Writer
OUTCOMES
While every coaching journey is uniquely personal, the benefits often converge—more clarity, more alignment, and a stronger connection to what matters.
Clarity on what actually matters. Coaching helps you untangle the noise and reconnect with what’s true for you.
A stronger relationship with your intuition. You’ll stop outsourcing decisions and start trusting your gut again.
A clearer vision for your next chapter. Whether you're shifting careers, starting something new, or redefining success, we’ll sketch out what’s next—on your terms.
More alignment, less autopilot. Life starts to feel like something you’re designing—not something you’re reacting to.
A stronger relationship with your intuition. You’ll stop outsourcing decisions and start trusting your gut again.
A clearer vision for your next chapter. Whether you're shifting careers, starting something new, or redefining success, we’ll sketch out what’s next—on your terms.
More alignment, less autopilot. Life starts to feel like something you’re designing—not something you’re reacting to.
Freedom from perfectionism and “shoulds.” Say goodbye to the inner critic that’s been driving the bus. Coaching helps you name and rewrite those old scripts.
Creative energy that actually returns. Not by grinding harder, but by creating more space, permission, and joy.
Accountability that’s supportive, not suffocating. You’ll take aligned action—and feel seen in the process.
A rare space to be fully yourself. Where you can say the thing you’re afraid to admit out loud… and be met with compassion, curiosity, and zero judgment.
Creative energy that actually returns. Not by grinding harder, but by creating more space, permission, and joy.
Accountability that’s supportive, not suffocating. You’ll take aligned action—and feel seen in the process.
A rare space to be fully yourself. Where you can say the thing you’re afraid to admit out loud… and be met with compassion, curiosity, and zero judgment.
Ready to begin? You don’t need to have it all figured out. You just need to be curious and ready to start.